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The Hunter Group
Australia’s leading designer, manufacturer and distributor of Recreational Vehicles.
The Hunter Group
About us
The Hunter Group is a portfolio of business units and brands focused on our vision to be one of Asia Pacific’s great recreational vehicle companies. Our strategy seeks to deliver on this vision by designing innovative high-quality recreational vehicles, being an efficient, lean and responsible manufacturer and marketing and distributing our products in creative and customer-focused ways.
We will build deep business relationships, and continue in our role as a leader in the recreational industry.The Hunter Group
Our History
Sunliner has a long and proud history as one of Australia’s first campervan and motorhome companies. In 1974 Tony Hunter and his wife Sue purchased a van and decided to have a go at converting it into a camper. The finished product was so good that Tony was offered to sell it, and the company began.
The founder’s vision was to create recreational vehicles that were functional, stylish, built with a quality that would last the distance and that was tailored to the unique demands of the transient lifestyle and environments; this is still the companies vision today.
More than 40 years on it is that same commitment to function, style, innovation and quality that makes Sunliner one of the leading recreational vehicle brands of Australia and New Zealand.
Sunliner is still a proudly family owned Australian business, however, is now managed by the second generation of the Hunter Family. Sunliner continues to set Australian and New Zealand industry standards for quality and innovation in recreational vehicle manufacture.
The Hunter Group
Our Vision
The Hunter Groups vision is to be one of Asia Pacific’s great recreational vehicle companies; helping our customers travel and enjoy all that the great outdoors has to offer.
Our strategy seeks to deliver on this vision by providing high quality recreational vehicles, building deep business relationships, being a leader in the recreational industry in the support of customers throughout the lifecycle of their recreational vehicles.
In delivering on our strategy we are focused on our core markets of Australia and New Zealand, where we provide a comprehensive range of products that assist us in meeting the needs of our customers through commitment to function, style, innovation and quality. With our strong position in these markets, our focus is on organic growth, growing customer numbers in our chosen segments and building stronger and deeper customer and business-to-business relationships.
A key element of this approach is our portfolio of recreational vehicle brands which enables us to appeal to a broader range of customers, and provides us with the strategic flexibility to offer solutions that better meet individual customer needs.
In implementing this strategy, we seek to grow customer numbers in chosen segments and capture customers early in their purchase evolution and maintain their loyalty throughout their RV consumer lifecycle.
Asia is an important market for the Hunter Group and we are keenly interested in building our presence and capability across the region to better support our manufacturing along with expanding into the emerging market.
We continue to seek opportunities to streamline and simplify our business, to improve the quality of experience for customers and reduce our unit costs.
We have the skill set and experience to adapt to change and drive business value through anticipating the big shifts of demographic and cultural change and the impact on our businesses and ultimately our customers.
The Hunter Group
Marketing & Distribution
Spectra Industries is the division responsible for the marketing and distribution of recreational vehicles to wholesale independent dealership networks that then retail to the consumer market.
Spectra distributes the following brands:
The Hunter Group
Manufacturing Excellence
Our manufacturing division is responsible for manufacture of components and recreational vehicles for the Australian and New Zealand market.
The division covers the manufacture of consumer recreational vehicle products including campervans, motorhomes, caravans and fifth wheel units. It also covers the manufacture and direct distribution of walls, floors and furniture to the Australian recreational vehicle market.
Activities are conducted through 7 factories; employing 120 qualified work force.
The Hunter Group
Innovation by Design
With 40 plus years’ experience in the Australian and New Zealand recreational vehicle industry the Hunter Group has established a vast knowledge and understanding of the intricacies and boundaries in the design, engineering and construction of a recreational vehicle.
Our industry expertise has earned us a reputation as industry leaders in research, design and engineering. Our facility houses a team of recreational vehicle experts providing research and development resources to support the companies drive for constant innovation.